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Filmmakers and Financing, Sixth Edition: Business Plans for Independents Review*First Impression
**What this book is and what it isn't
***A Reference Book?
****Conclusion
*This is the second copy of Filmmakers and Financing that I own. I bought the 1st ed. fifteen years ago and, at the time, there weren't many books available and the internet was still relatively underground.
What I liked about the 1st ed. is that it served my initial need of needing to know about the many different aspects of the business side of filmmaking. This is by no means a book about how to write a business plan, neither the 1st ed. nor this 6th edition.
**This book is essentially a reference book that explains the many, many terms and conditions involved with the film industry and dealing with the various entities that do business under this umbrella.
As a business major, one of the things we were taught is that a business plan is a structured proposal that has several key ingredients.
-An introduction--where the company introduces itself and speaks of the nature of its business.
-The Goal(s)--both short-term and long-term. How the company will pursue its goals. When the goals will start, finish. The cost and the expected revenue(s) from such ventures.
-Ancillary Markets--These are possible partnerships or peripheral opportunities that may arise from the undertaking of the venture.
-The Budget--This includes charts and supporting evidence to justify the expenditures.
-Conclusion or Closing Statement.
This book has toward the ending chapters a fictional company and some vague charts.
***Brief explanations are presented for the following categories:
The Executive Summary
The Company
The Films
The Industry
The Markets
Distribution
Risk Factors, etc.
10 pages of tables from an imaginary company.
****This book, nevertheless, is an important book because it explains in the most simple manner the terminology of this industry. It also answers general questions pertaining to the marketing and negotiating of contracts.
Not much has changed since the 1st ed and I would have liked for Ms. Levison to use at least one concrete example: show the budget of the feature. Let me see the salaries of the actors. What were the terms that this independent film company negotiated with a major studio. How much profit was made through ancillary (dvd) markets. What is the cost of film processing. Show some typical expenditure reports.
With the exception of the actual business plan another Focal Press book addresses the very questions that is missing from Filmmakers and Financing: I would suggest a more comprehensive look can be found here, The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World, by Jeffrey C. Ulin.
This book has not kept pace with the needs of independents.
Filmmakers and Financing, Sixth Edition: Business Plans for Independents OverviewThe first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. This unique guide teaches you not only how to create a business plan, but also how to avoid common business plan mistakes, so that you can attract and secure an investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, and distribution. Large format films, new media and shorts are also discussed. The included companion web site features supplementary exercises and spreadsheets so that you get comfortable crunching the numbers--no math degree required! The sixth edition contains completely revised and updated industry data along with updated information on distribution including online and foreign markets. Plus, new interviews and case studies with filmmakers will show you real-world examples of equity investors and markets.
* Includes a companion web site with sample business plans, forms, spreadsheets, and hands-on exercises* Learn from real-world examples with new interviews and case studies. * Rock-solid guidance on how to develop a successful business plans for features, shorts, documentaries and more
Please visit the companion web site http://booksite.focalpress.com/companion/Levison
Registration is required to access the companion web site. The pass code may be found inside the book.
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