Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age Review

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Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age ReviewThis was a textbook I had for a class on copyright law, and I really enjoyed it! I have always loved the business side of art, and wondered about copyrights. This book is super informative, and, although many of my classmates said it was boring and dry, I found to be rather interesting (however I'm into this sort of thing). If you like business or law and have a mind for the arts, this book will be a spellbinding read. However if you aren't, it might be a bit dry, but regardless, you will end your reading super informed. The only reason I give this book four instead of five stars is because some of the information is outdated, and there hasn't been a newer edition published. Other than that, excellent!Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age OverviewContent Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.*Access to the most up-to-date copyright and trademark information*Provides a firm understanding of the priciniples underlying the ownership and use of content*Suits the perspective of the freelance artist as well as the in-house media professional

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Build a Better Photograph: A Disciplined Approach to Creativity Review

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Build a Better Photograph: A Disciplined Approach to Creativity ReviewMichael Stern probably has a lot to tell us about making photographs, both with a camera and with Photoshop. Unfortunately, he doesn't convey much of this knowledge in this book, and what he does convey is ill organized.
"Build a Better Photograph" is divided into four almost unrelated parts. The first shows how the author constructs environmental portraits by building up layers within Photoshop; the second shows how he created a photographic Christmas card for a client; the third shows how he made images from scanned objects, including dead things; and the final chapter shows how he develops product photography. The common thread throughout seems to be the use of compositing to create images.
Unfortunately, he almost explains how he composites images in Photoshop but never quite gives enough information so that the less-experienced reader can actually apply his techniques. In most cases he provides screen shots of the Photoshop layers panels for his composites but he often doesn't explain in enough detail how to use the tools with which he created the layers. He sometimes promises that he will reveal things, and doesn't. Typically, Stern tells you the lighting effects filter is important, but rather than explain it, he tells you to keep practicing with it until you understand it.
Apparently Stern was trying to use images he had created to show the reader the decision processes he used to achieve the final product, but even when ordered in time sequence, the processes are not explained clearly enough to be of use to most people.
On the too much information side, I didn't find it useful to hear about how he preps himself for problem solving by having a conversation with himself before going to sleep, so that he can set a goal for the problems that he plans to resolve in his dreams; or the fact that an early partner did him dirty; or that a procurement officer gave him a hard time. The space he occupies with these meanderings might better have been used providing more detailed information. I also didn't need the continual reminders that he was a professional, as if there were no poor professionals or excellent hobbyists.
A DVD is included with the book but this isn't very useful either. I really don't need to see how Stern does the dishes in the Christmas card studio or how Santa danced when not posing. Quick time spherical panoramas, mostly of his studio, are included on the DVD but there is no mention of them in the book or explanation of how they were created. The most useful things on the DVDs might be the check lists and written instructions on the use of Photoshop tools, but these are written instructions that don't capitalize on the capabilities of DVDs. In fact if this material had been included in the book itself, it might have been integrated into the presentation in a useful manner.
People interested in doing compositing and familiar with Photoshop's tools may benefit from seeing how one photographer uses those tools. Other readers are not likely to find this book useful.
Build a Better Photograph: A Disciplined Approach to Creativity Overview
While many books address the equipment, techniques, and compositional approaches to image creation, few describe the steps involved in the creation of the picture idea. This book is a passport to the creative process of professional artists. The context is photography but the ideas can be applied across the board. This book emphasizes working out how to achieve the end result before we begin. A key question is what do we haveto get right as weshoot and what can we achieve later in post-processing? The correct answer will drive the quality of our imagery and extend our careers. This book is not a how-to book on making photographs. Rather, this book is about the creative process of conceptualizing ideas and executing those ideas to make a photograph. How do artists conceptualize? Where do they get their ideas? How do they incorporate those ideas into their work? Compositing and storytelling abilities have never been easier and more difficult to achieve. Sound contradictory? It is. Illogical? It is. We willjourney together to solve the many whys and hows so that the technology does not get in the way of image content and story. As it relates to a particular topic in the text, there are discussions about photographic theory, lighting, composition, color and, of course, Photoshop. Included are examples of my work, each with a detailed examination of my creative process for that particular photograph. Again the idea here is to examine creativity in a way that demystifies the process. Artists create. Good artists have a process. Great artists have discipline. This book is about all three.


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The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition) Review

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The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition) ReviewOne of the hardest things to learn about interior design, or any other service industry is that the only thing you have to sell is your time. To do this in a profitable manner, you need two sets of skills.
The first is the one you know about. You've got to find customers, you've got to do the job they want done and you've go to make them happy. This is probably the job you've trained yourself to do through experience, through training, and through the basic aptitude that you had to get into that business in the first place.
The second job is harder. You've got to realize that you are a business manager. You need accounting (to keep your business partner the IRS happy). You need to develop a busines plan, budgeting, etc. You need to know how to prepare and send out bills and how to handle the money when it comes in. And the most critical of all, telling the customer what your effort is going to cost him.
In this book Mr. Williams gives an excellent introduction on how to do these critical things. He also includes enough war stories from his past to give you the understanding of how he learned these things.
I really enjoyed his page one story of starting his own company: sold his car so as to eliminate the payments, crammed his office into his bedroom, paid off all credit cards, in general reduced his expenses to a minimum. When I started I did almost exactly the same: I had a very tiny kind of dumpy house in not too good a neighborhood - but no payments. I had an ancient vehicle - but no payments. Like with him, I was profitable the first month, but you had best not bet on it.
Mr. Williams has been there, done that, walked the walk. His book makes excellent sense.The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition) OverviewThis second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager. This superbly thorough guide offers pricing, estimating, and budgeting advice that is a necessity for every designer and firm pushing to bolster the bottom line.

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Designer Drafting for the Entertainment World Review

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Designer Drafting for the Entertainment World ReviewThis is the most complete and practical drafting text book that I have ever read. Not only does it illustrate excellent drafting styles and techniques, it also provides step-by-step instruction on how to create each kind of projection. I believe it raises the bar to all other books exploring this same topic. In my opinion, this book will eventually be included in all classes that prepare students for a professional technical performing arts career.Designer Drafting for the Entertainment World OverviewDesigner Drafting for the Entertainment World provides essential information for designers, covering traditional hand drafting techniques as well as computer-based drawing programs.This new text begins with the basic tools and comprehensive coverage of the principles of scenic drafting and goes on to cover professional applications for the stage, motion pictures, television, trade shows, and amusement park scenery.It also includes a chapter on virtual scenery and lighting.The principles of drafting are explained with simple drawings from the world of scenery as well as many examples of more complex draftings from some of the finest scenic designers working professionally.Patricia Woodbridge has worked professionally in theatre, film and television, and uses examples from all industries throughout the book.Since the examples of drafting are taken from a wide variety of different scenic applications, it gives the young designer a survey of scenic career possibilities. A comprehensive drafting text designed for all areas of the entertainment world - films, theatre, television, and many othersCovers traditional hand drafting techniques as well as computer-based drawing programs

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The Hollywood Assistants Handbook: 86 Rules for Aspiring Power Players Review

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The Hollywood Assistants Handbook: 86 Rules for Aspiring Power Players ReviewAs a production assistant, I found some of the material useful. I think it's more for a development office or an agent's desk.
It's a good book to help people decide if they really want to enter the entertainment industry.
The Hollywood Assistants Handbook: 86 Rules for Aspiring Power Players OverviewAre you young, eager, smart, and heading off to LA to make it big in the entertainment business? Time for a reality check: Leave your diploma at home, put your grandiose dreams on hold (where hopefully they'll get tired and hang up), and start by repeating the first rule of the industry: Who you work for is more important than who you are. Then leapfrog over everyone else by reading The Hollywood Assistants Handbook. Written by two very sharp and successful assistants to HPPs (Hollywood Power Players), here are 86 lessons packed with a combination of blunt truth, insider humor, and juicy secrets that explain the unwritten rules of how to get a foot in the door and make all the right moves as you climb to the top. Here are the minimum-wage jobs that will put you in the path of HPPs. An annotated resume roundup. The clubs to frequent and the cocktails to order. Movies to watch and books to read (it's called homework). Dressing do's and don'ts. How to get on the Free List. A lineup of boss genres—the Horror Show, the Romantic Comedy, Mr. Action—and how to dodge the tirades that will soon be hurled your way, along with the proper outlets for venting. Plus, the ins and outs of your most important tool, the telephone—when to listen in (always!), who to put through and who to put off, and your new best friend forever, the Plantronics CS70 cordless headset. With its hilariously snarky tone—the gate-keeping quiz is "How to Tell if You're a Moron Who Should Pack Up the Corolla and Move Back Home"—The Hollywood Assistants Handbook is as baldly entertaining for everyone who loves reading about Hollywood as it is indispensably practical for the job-seeker.

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How to Start and Operate a Digital Portrait Photography Studio Review

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How to Start and Operate a Digital Portrait Photography Studio ReviewLou Jacobs Jr. has been writing photography books for decades and wrote a great guide to my old Konica Autoreflex 35mm SLR manual camera back 3 decades ago. This new book about starting your own studio offers a feel good fluffy guide that can motivate the beginner. It offers very little hardcore technical advice that is really important when it comes to digital studio work. For example, Jacobs glosses over the issue of storage by making statements such as just back up to CD/DVD and you're all set, whereas he should be talking about backing up to multiple harddrives, RAID, etc. Those issues aside, the studio photographs are outstanding and inspriring. Lighting is used to great effect.How to Start and Operate a Digital Portrait Photography Studio OverviewTwenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.

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