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The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition) ReviewOne of the hardest things to learn about interior design, or any other service industry is that the only thing you have to sell is your time. To do this in a profitable manner, you need two sets of skills.The first is the one you know about. You've got to find customers, you've got to do the job they want done and you've go to make them happy. This is probably the job you've trained yourself to do through experience, through training, and through the basic aptitude that you had to get into that business in the first place.
The second job is harder. You've got to realize that you are a business manager. You need accounting (to keep your business partner the IRS happy). You need to develop a busines plan, budgeting, etc. You need to know how to prepare and send out bills and how to handle the money when it comes in. And the most critical of all, telling the customer what your effort is going to cost him.
In this book Mr. Williams gives an excellent introduction on how to do these critical things. He also includes enough war stories from his past to give you the understanding of how he learned these things.
I really enjoyed his page one story of starting his own company: sold his car so as to eliminate the payments, crammed his office into his bedroom, paid off all credit cards, in general reduced his expenses to a minimum. When I started I did almost exactly the same: I had a very tiny kind of dumpy house in not too good a neighborhood - but no payments. I had an ancient vehicle - but no payments. Like with him, I was profitable the first month, but you had best not bet on it.
Mr. Williams has been there, done that, walked the walk. His book makes excellent sense.The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition) OverviewThis second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager. This superbly thorough guide offers pricing, estimating, and budgeting advice that is a necessity for every designer and firm pushing to bolster the bottom line.
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