Careers by Design: A Business Guide for Graphic Designers Review

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Careers by Design: A Business Guide for Graphic Designers ReviewThis book is 199 pages of fluffy copywriting. There's no substance!
I'll find myself reading a section that feels like a long winded introduction, then...POOF...onto the next topic. Over and over again.
The target audience of this book (Designers) is too broad. Because of that, everything is vague generalizations. Maybe Goldfarb could write about some specifics if the demographic was narrowed down to only one of the following: Graphic Designers, Multimedia Designers, Freelance Designers, etc.
If you need this book to tell you that a resume and portfolio are important to finding a new job, then by all means, pick up a copy. But if you've taken ANY classes in design or have ANY work experience, don't waste your time...Careers by Design: A Business Guide for Graphic Designers OverviewLeading headhunter Roz Goldfarb reveals her time-proven secrets for survival and success in the graphic design industry. Through her work with hundreds of corporations around the world, she provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers.Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read.î óDesign Management Journal.

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition) Review

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition) ReviewGraphic Designer's Guide to Pricing, Estimating & Budgeting offers a fine survey on how to create a profitable graphic design business. It comes from a designer who covers everything from handling competition to managing budgets and this third edition has been updated to include more information on time management, Web considerations and multimedia pricing, and more. Designers simply must have this business guide!
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition) Overview
The most comprehensive guide to graphic design pricing procedures provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.


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Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition Review

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Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition ReviewEveryday, more and more university students are choosing some area of design as a career field. This guidebook is divided into four major information sections: Design Specialties, Design Businesses, Design Options and Design Education, followed by a Resource Guide, which consists of the names and addresses of design-related organizations and publications. Interwoven with these sections are portions of interviews with about 90 design professionals on such subjects as How I Became a Graphic Designer; Advice to Designers; On Personal Style; Major Influences; and The Future of Graphic Design. Other informative features include How Many Graphic Designers Are There? What Do They Earn? and The Optimum Portfolio. For the curious but uninformed, this is very likely the best introduction available. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition Overviewmagazine designadvertisingbook designcorporate identityfilm titlestv graphicsinteractive designenvironmental designweb designdesign educationtype designmotion graphicsinformation graphicspackage designrecord designHere is the completely updated guide to today's graphic design careers–a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.

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Design Research: Methods and Perspectives Review

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Design Research: Methods and Perspectives ReviewBeware! This book has an attractive title for design researchers. I expected it to be a manual that might be useful, for example, to PhD students in design. But it is not. It is hugely disappointing. It has usurped the title `design research' for what is largely innovation management prattle.
It's a book for designers, not students. But I'm not sure what designers would get from it. Inspiration to engage more in user research? Perhaps. Encouragement to delve deeper into research methods, and to learn more? No; because the references and further reading are extremely limited. For instance, two potentially useful chapters, overviews of quantitative and qualitative methods respectively, have just one reference between them, and that's to Cooper's The Inmates are Running the Asylum, in the qualitative methods chapter.Design Research: Methods and Perspectives OverviewThe tools of design research, writes Brenda Laurel, will allow designers"to claim and direct the power of their profession." Often neglected in the variouscurricula of design schools, the new models of design research described in thisbook help designers to investigate people, form, and process in ways that can maketheir work more potent and more delightful. "At the very least," Peter Lunenfeldwrites in the preface, "design research saves us from reinventing the wheel. At itsbest, a lively research methodology can reinvigorate the passion that so often fadesafter designers join the profession."The goal of the book is to introduce designersto the many research tools that can be used to inform design as well as to ideasabout how and when to deploy them effectively. The chapter authors come from diverseinstitutions and enterprises, including Stanford University, MIT, Intel, Maxis,Studio Anybody, Sweden?s HUMlab, and Big Blue Dot. Each has something to say abouthow designers make themselves better at what they do through research, andillustrates it with real world examples--case studies, anecdotes, and images. Topicsof this multi-voice conversation include qualitative and quantitative methods,performance ethnography and design improvisation, trend research, culturaldiversity, formal and structural research practice, tactical discussions of designresearch process, and case studies drawn from areas as unique as computer games,museum information systems, and movies. Interspersed throughout the book areone-page "demos," snapshots of the design research experience. Design Researchcharts the paths from research methods to research findings to design principles todesign results and demonstrates the transformation of theory into a richlysatisfying and more reliably successful practice.

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Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Review

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Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business ReviewI found this book to not only be an interesting read but very informative too. It starts off as a guide for those who have never freelanced before but as you move on through the chapters it suggests that you have started your business and by the end it talks about the future.
It is a great book for those who are starting out at the very beginning but is also useful for people (like me) who have been working for themselves for a while. There is information on setting up a portfolio, what kind of person you need to be to be able to do this sort of work and has a big focus on those that work for clients.
For me, the best parts of the book were the profile interviews with other creative freelancers who are successful in their own business as well as the chapters on pricing, agents and balancing work and personal life.
The pricing chapter was particularly helpful to me, so much so that I actually wished I could hug the authors when I read it.
I also appreciated the chapter on finding an agent and whether that might be the right decision for you. The balancing of work and personal life (something I'm not that great at) was also helpful, especially from a standpoint from someone who's been-there-done-that.
The book is honest and funny at times and it doesn't make the world of freelancing sound like a whole lot of long lunches and never ending holidays, which I think adds to its usefulness. But it doesn't make it sound like a hell that you'll wish you never entered either. I will also note that while it is written for an American audience, other than the parts about becoming a business in a legal sense and the tax requirements, it seems pretty universal and certainly applicable to Australian and international readers.
I will be keeping this book close to hand so that I can refer to it over and over, I think it will be a great resource and I'm already considering buying another copy for a friend of mine who I think will benefit from it too.
Thanks to Meg and Joy for writing this resource, I think it's the kind of book that will stay relevant for years to come.Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business OverviewAs the hipster classic Craft, Inc. did for crafters, this book will teach all types of creativesillustrators, photographers, graphic designers, animators, and morehow to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everythingfrom creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

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Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition Review

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Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition ReviewThe title doesn't really describe this book. Two of the 14 chapters pertain to pricing and estimates, but don't expect a GAG PEG-style list of suggested numbers. In fact, actual fees are seldom mentioned.
This book mostly covers the business of graphic design, from hiring to self promo to client relations. If you're getting the Creative Business newsletter, you're already getting this information. If not, this is a practical guide. Williams is experienced, and her advice makes good sense. Her writing style is casual, and the book is a quick read.Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition OverviewWhether you're a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business. This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

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