The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World Review

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World ReviewWhat a handy "big picture" book of the entertainment industry this is! You can get a handle on the music biz, to movie biz, to how radio and broadcast television make money. There are behind the scenes dealings by individuals and companies, as well comprehensive coverage of how a group of muscicians end up with a CD or road tour. The book's like a mini-college course on everything that entertains us. Did you know that software games is one of the fastest growing of all entertainment revenues? I didn't. The little side stories are a hoot. The main content is invaluable to understand this vast and rich industry - from how movies hit the market to how sports products get to fans and hobbyists. The book itself is entertaining!The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World OverviewEntertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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The Independent Filmmaker's Law and Business Guide: Financing, Shooting, and Distributing Independent and Digital Films Review

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The Independent Filmmaker's Law and Business Guide: Financing, Shooting, and Distributing Independent and Digital Films ReviewFilmmaking is a leap of faith. A lot of people assume someone else will solve all the paperwork problems when distributions is locked. Unfortunately, if your paperwork is not in order and you can't furnish deliverables, you run the risk of losing the distro deal. Deliverables- what you provide to a distributor so they can do their job of marketing your movie- begin at the screenwriting stage.
If you are totally do it yourself and willing to make investments on yourself, why would you leave legalities to the VERY end when you have no choice (at least at the start you have the option of NOT hiring someone if they won't sign an actors release, avoiding a location if the owner won't sign. There's no "getting away" with anything.) This is stuff you hear about in film school, but it doesn't sink in until you experience the limitations caused by putting off the paperwork.
Author Jon Garon provides a legal book that is inclusive of all filmmakers, including no budget guerilla filmmakers. Even books that deal with guerilla filmmaking tend to gloss over the pertinent details that relate to Do-it-yourself-ers. He has some beautiful words of respect for guerilla filmmakers, too. That this is a law and business guide makes it a must have for anyone thinking about making a movie, be it for no money or millions.
This is the first book I've read that goes indepth as to the protections of a sole-proprietor vs. sole-Proprietor LLC (if your state allows it). I set up the LLC today, following his instructions. Took 10 minutes, online. Even went to the irs.gov for the employer id Number. He explains the risks of partnerships, and how you can unwittingly enter a partnership if you and your pals don't set forth an agreement at the start.
Financing is everyone's biggest complaint. This book explores the conventional and alternative financing models (investors vs. disposable income vs. debt financing/credit cards), and goes one better as to compare the risks and rewards of each. The golden quote is "I have never heard of anyone who has gambled her house on a film and won."
He even breaks down setting up your company and chain of command, running your company, working out deferrals and how those are paid back, and all sorts of issues you need to know but otherwise wouldn't think of. This book also includes info on contracts, actor and location releases, and music permissions.
Granted, this doesn't include a lot of boiler plate. But Mark Litwak has books for that. However, this book bests Litwak in the realm of detail and why certain provisions really matter. This book empowers the filmmaker to understand business and contracts, what to ask for, what to avoid, and so much more. This is a critical book to own. Particularly if you're broke. So get it!The Independent Filmmaker's Law and Business Guide: Financing, Shooting, and Distributing Independent and Digital Films OverviewToday's explosion of independent and digital filmmaking demands a brass-tacks guide to the business and legal aspects of the process. What fundraising options are available to a filmmaker? When should a filmmaker establish a corporation or limited liability company? How do screenwriters protect their work? What are a director's legal obligations to the producer, cast, and crew--and what are their obligations in return? And why must the filmmaker pay special attention to products and artwork that might appear in the background of a shot? This indispensable resource addresses the legal, financial, and organizational questions that an independent or guerrilla filmmaker must face, and the problems that will doom a project if left unanswered. It demystifies issues such as founding a film company, obtaining financing, preparing a budget, securing locations, shooting, granting screen credits, and distributing, exhibiting, and marketing a film. Newly updated and expanded, this second edition explores concepts such as executing a digital distribution strategy through the use of YouTube and "webisodes," the importance of international distribution, and legal issues particular to documentaries. Six handy appendixes provide sample contracts, copyright circulars, Documentary Filmmakers' Statement of Best Practices in Fair Use, studio contact information, and more.

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World Review

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World ReviewThis book is loaded to the gills with information about how studios market their films. It's very high quality-it helps you maximize distribution while minimizing risk. Like any quality work it is laden with examples of who did what, what worked and what didn't, and the most important piece of the equation: why.
So essential is this book to me that I wouldn't recommend spending a dime making a film until you've read this first. It covers not only the nuts and bolts of distribution but gives insight into what kinds of films are likely to be more profitable than others and how to analyze it with greater insight. Beyond that it includes the dynamic marketplace and what to consider about how you want to release your work. And of course, you want to know how to deal with large competition. You get good info on that here.
Chapters included:
Market Opportunity and Segmentation-The diverse roles of studios and networks
Intellectual Property Assets Enabling Distribution-The business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The Home Video Business
Television Distribution
Internet Distribution, Downloads, and On-Demand Streaming-A New Paradigm
Ancillary Revenues:Merchandising, Video Games, Hotels, Transactional Video On Demand, Airlines and other Markets
Marketing
Making Money-Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
Really, these descriptions only scratch the surface as the coverage of each topic is detailed and broad. If you've covered all these things and you've analyzed it and you think you can make a good profit, congratulations. If you're the typical Indy with what you feel is a great script in hand, and you're brokering your staff, this book is worth the time it takes to read all 461 pages (page count not including index and references). Personally, I'm very glad I have The Business of Media Distribution and recommend that no serious film maker spend a dime without reading it first, beginning to end. You might even change your mind about the film you intend to produce, or have better ideas for making it profitable. Making money is risky-making money with movies is certainly no exception, and if you're Indy and making a quality film, there's a chance you have your share of investors on board. You owe yourself this book. It will be some of the best $35.00 you've ever spent. Your investors will certainly agree.
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World Overview
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).

The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.

Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.

* Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain


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