Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Review

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive ReviewThe world is a changin.
The previous review stated some of the examples were outdated - I agree but expected that. Books take years to get to publication, and we expect everything webified FAST, including up to date research in books. Unfortunately it can't be done.
This book however is a super overview of two clashing industries that will (nevermind must) become a transparent and fluid harmonious single entity. Those that come on board will survive - those that won't will sink...
Frankly this SHOULD be required reading for mass communications faculty - the students already get it...Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Overview
The inside scoop on innovations and relationships that are revolutionizing the industry
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From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.
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PRAISE FOR MADISON And VINE
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"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor
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"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.
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"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist
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"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.
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The Problem of the Media: U.S. Communication Politics in the Twenty-First Century Review

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The Problem of the Media: U.S. Communication Politics in the Twenty-First Century ReviewExpect this book to get a wave of one-star liberal-bashing reactionary reviews once the neoconservatives learn that it exists. That's because their entire philosophy, especially concerning the media, is decisively shot down in this powerful manifesto. McChesney's specialty is media ownership patterns and their effects on popular democracy. Here we find that the modern push for deregulation in media industries is leading to a real crisis for democracy in America - in effect there really is a "problem of the media." While megacorporations wrap their campaign for unlimited profits in rhetoric about free speech, the First Amendment, and giving the people what they want, McChesney finds that all of these claims are false and usually downright dishonest.
The current wave of media deregulation has been greased by big media money in the halls of power, and influence peddling among a few power players (including FCC chairman Michael Powell, whom McChesney unapologetically cuts down to size). The common people are left out of the loop, with a loss of media coverage toward local and dissenting viewpoints, and more and more lowest-common denominator media content. Despite the rhetoric about free trade and capitalism, today's media is far from competitive and equitable. Instead it's a hyper-commercial oligarchy of power consolidation and political power grabbing, and McChesney provides plenty of evidence and eloquent arguments about these trends and the damage they are doing to popular democracy.
Certain parts of this book also serve as a monumentally informative primer on modern neoconservative politics, with that movement's almost total contempt for the public interest and slavish kowtowing to corporate bigwigs. That makes this book essential for media watchdogs, plus more general political observers who can then learn more about media trends as a specific issue. A bonus is Chapter 3 in which McChesney brutally deconstructs the standard right-wing claims of "liberal bias" in the media, finding that this is merely an attempt by conservatives to monopolize social thought, in addition to income and political power. This book's final chapter presents a partial happy ending in documenting the vast popular uprising that is now confronting the media giants and their pocketed politicians. The people are up for a long fight against media money and power, but all those who read this outstanding treatise from McChesney will certainly have the knowledge necessary for true democratic progress. [~doomsdayer520~]The Problem of the Media: U.S. Communication Politics in the Twenty-First Century Overview
The symptoms of the crisis of the U.S. media are well-known-a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement.

Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority.

McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.


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