Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Review

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive ReviewThe world is a changin.
The previous review stated some of the examples were outdated - I agree but expected that. Books take years to get to publication, and we expect everything webified FAST, including up to date research in books. Unfortunately it can't be done.
This book however is a super overview of two clashing industries that will (nevermind must) become a transparent and fluid harmonious single entity. Those that come on board will survive - those that won't will sink...
Frankly this SHOULD be required reading for mass communications faculty - the students already get it...Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Overview
The inside scoop on innovations and relationships that are revolutionizing the industry
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From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.
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PRAISE FOR MADISON And VINE
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"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor
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"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.
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"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist
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"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.
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