Music Is Your Business: The Musician's FourFront Strategy for Success Review

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Music Is Your Business: The Musician's FourFront Strategy for Success ReviewI have not completed the book yet but I have read about half. It is an excellent book for someone who aspires to be part of the music industry. It will give you the WHOLE picture, and a lot of legal information that many people probably don't know about. It also helped me realize some of my options as a musician. I highly recommend this book.Music Is Your Business: The Musician's FourFront Strategy for Success OverviewThis book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music, whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing.Straight to the point legal chapters by entertainment law attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, illustrated, indexed, and 100 pages longer. "Music Is Your Business" is essential for independent musicians and record labels.

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100 Careers in the Music Business Review

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100 Careers in the Music Business ReviewI enjoyed this book. I was more focused on finding about careers more geared towards A&R and managing, but it also has careers involving songwriting, radio, and so on. Easy to read and a nice format.
I especially liked that each career had quotes from an industry professional telling their favorite and least favorite thing about their job. Very insightful.100 Careers in the Music Business OverviewThe music industry has undergone radical changes in recent years, but abundant career opportunities still exist for beginners with talent, imagination, and a love of music. The record industry and its dealers have suffered recent setbacks, but most other aspects of the music business continue to flourish--and this book tells beginners how and where to find rewarding jobs. Highly talented singers, song writers, and instrumentalists are always in demand, but many lesser known and rewarding career opportunities exist, with new avenues opening virtually every day. Among job opportunities described in this book are artists' agents and managers, talent agents, sound technicians, film and TV technicians, film and TV production managers, advertising illustrators and copywriters, publicists, and many others. The author tells beginners how to match their own qualifications with potential job openings, seek and find job interviews, and get into the music business. For each job designation, she lists the special skills needed, describes a typical workday, and presents actual case studies of men and women who have found music career openings, and have gone on to make the most of them. Sidebar features include at-a-glance career tips and "voices of experience" notes citing the best and worst things about each job. New in this edition is information on how today's new technologies have influenced careers and created opportunities in the music business. The book's several appendices include lists of names, addresses, and web sites of music unions, organizations, directories, magazines, and schools offering degrees in music business management. There is also a glossary of music business and technical terms.

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This Business of Music Marketing and Promotion, Revised and Updated Edition Review

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This Business of Music Marketing and Promotion, Revised and Updated Edition ReviewIt seems that most reviewers are quite split on whether this is a "good" book or a "lousy" one. First off, reading the book I got a distinct impression that this book is not intended for musicians, it seems to be targeted more towards those in marketing who are familiar with marketing basics, but not about how they apply to the music industry.

There are much better books about the inner workings of the music industry (see books by Donald S. Passman and Moses Avalon.) There are much better books on marketing (see the "Guerrilla" series by Levinson and Godin). This book is adequate at introducing the music biz to marketing juniors, but not marketing to musicians.

One review wrote: "...dizzying amount of extremely useful information, all within an engrossing and enjoyable text" -- I find this review extremely suspect. I've read many books on both the music biz and marketing -- but this one is so mind-crushingly boring it's difficult to read and useful info is easily forgotten.This Business of Music Marketing and Promotion, Revised and Updated Edition OverviewThe maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to.In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty-Five Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

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