Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced Review

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Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced ReviewThe book was in great condition. I received it quickly and it was practically like new. There were no writings and no highlighting on the book.Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced OverviewMEDIA NOW, 2010 Update, 6th Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

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Management of Electronic Media Review

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Management of Electronic Media ReviewThis is the prescribed book for the Honours course I'm doing this year in my Media Studies degree. Although at first glance, one thinks that the book is rather thin for such a hefty price tag, it soon becomes evident that the author writes clearly and concisely, using everyday language and providing all the facts you need without superfluous words. I've always hated textbooks which are written from one professor to the other without taking into account that students need to be able to decipher them. Congratulations Mr Albarran for creating such a user-friendly and very interesting textbook!Management of Electronic Media OverviewIntended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.

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How to Watch TV News: Revised Edition Review

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How to Watch TV News: Revised Edition ReviewTruly eye-opening and fascinating. I read the first edition quite a few years back and eagerly read the newly revised edition that addresses the web and how it further affects the devolving quality of America's television news programming. It's astounding how little we truly know about something that is such an integral part of our everyday lives. The world of news can be overwhelming, and as a medium can't always be trusted. This book illuminates its inner workings in an easy and interesting way. You will never "watch" news the same way again after reading this book.
How to Watch TV News: Revised Edition OverviewA scathing and prescient look at television news—now updated for the new tech-savvy generation Television news : genuine information or entertainment fodder? Fifteen years ago, Neil Postman, a pioneer in media education and author of the bestselling Amusing Ourselves to Death, and Steve Powers, an award-winning broadcast journalist, concluded that anyone who relies exclusively on their television for accurate world news is making a big mistake. A cash cow laden with money from advertisers, so-called news shows glut viewers with celebrity coverage at the cost of things they really should know. Today, this message is still appallingly true but the problems have multiplied— along with the power of the Internet and the abundance of cable channels. A must-read for anyone concerned with the way media is manipulating our worldview, this newly revised edition addresses the evolving technology and devolving quality of America's television news programming.

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Media Literacy Review

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Media Literacy ReviewThis is the assigned book for a class at University and in no way interests me aside from the requirement that I buy it. What does interest me is that the U-Bookstore is selling this same book for almost $80 and it's here for almost half price.
I considered getting the Kindle version, but with the actual book I can sell it to the bookstore and likely get a good chunk of my money back when the class is over. That's the problem with Kindle editions, you're paying close (sometimes even more) to what you would for a new dead tree book, but without the option to sell/trade/gift it when you're finished.
It was shipped quickly through Amazon Student shipping, and was the described/pictured edition.Media Literacy OverviewThis book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers

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