Cases to Accompany Contemporary Strategy Analysis Review

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Cases to Accompany Contemporary Strategy Analysis ReviewI use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.Cases to Accompany Contemporary Strategy Analysis OverviewThis popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:
Manchester United: Preparing for Life without Ferguson
Starbucks
Easyjet vs. Ryanair
DVD Wars
Google

Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

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Legal Aspects of Managing Technology Review

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Legal Aspects of Managing Technology ReviewCall this book Release 2.0! It's a fine upgrade from Prof. Burgunder's prior release.
With the growth in the internet and the advent of business method patents, interest in patent, trademark and copyright issues has surged to new heights. Awareness and integration of these legal aspects into our management of technology is absolutely vital for the future.
I practice law. Specifically, I work on intellectual property matters. I am also building two websites. As a result, I am keen on staying on top of my field. Professor Burgunder's new treatise is an important addition to the literature in this field. He writes in an accessible manner: open to students, interested people and legal practitioners alike. In addition, the arrangement of the book is well thought-out: you don't have to read or study it from the first chapter. Depending on your familiarity with this field, you can select topics and areas to review or you can build a college course around the book.
I was also delighted to see that Dr. Burgunder has been intelligent in the use of a web site to keep the book current.
If you are interested in technology and legal issues, this is a great book to help you! I recommend it heartily.Legal Aspects of Managing Technology OverviewFor future managers, the fast-paced world of technology offers both unlimited opportunities and difficult challenges.Understanding what the laws are, why they're important, and how they apply to cyberspace will help you to make better decisions.LEGAL ASPECTS OF MANAGING TECHNOLOGY, 5e guides you through the complex legal issues involved with today's rapidly-changing technology environment.This book offers a comprehensive presentation of intellectual property rights and solid coverage of other key topics including ecommerce, privacy, antitrust, and biotechnology.This edition's lively, intriguing writing style is packed with actual examples showing how real companies throughout the country analyze and apply legal concepts.

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