Mass Communication: Living in a Media World Review

Average Reviews:

(More customer reviews)Are you looking to buy Mass Communication: Living in a Media World? Here is the right place to find the great deals. we can offer discounts of up to 90% on Mass Communication: Living in a Media World. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Mass Communication: Living in a Media World ReviewIf you want to know all there is to know about how we are living in a media world, this is the book for you. Are you aware of all the ways radio, TV, newspapers, magazines and movies impact our lives - every single day! Written in a clear style, with pictures to help in understanding, this is a book that will open your eyes.Mass Communication: Living in a Media World Overview
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50.

Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of:

• the role of social media in breaking domestic and international news stories; • video games as a form of interactive media; • the newspaper industry's continuing financial woes; • further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; • public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and • integrated marketing communication in the advertising chapter.

UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: • Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. • Timelines place important media events in a broader historical context. • Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. • A marginal glossary helps reinforce learning of key concepts as students read.

THE SEVEN TRUTHS "THEY" DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new—everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no "they."


Want to learn more information about Mass Communication: Living in a Media World?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters Review

Average Reviews:

(More customer reviews)Are you looking to buy The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters? Here is the right place to find the great deals. we can offer discounts of up to 90% on The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters ReviewThis is the newly updated version of Bagdikian's classic tome *The Media Monopoly* which first appeared in 1983 and was prescient enough to reach six editions by 2000. While dismissed as alarmism, with each edition of the book the problem of corporate media consolidation became worse, and now we are down to just five mega-conglomerates controlling almost all media content, and subsequently most political and social thought among the American public. Bagdikian is an expert commentator on the effects this has on popular democracy and social justice, and the problem has become so bad that it became necessary to create a completely revised text, rather than just a "new" edition of the old book with some tacked-on updates.
This powerful manifesto by Bagdikian sometimes suffers from a lack of focus. One frequent weakness is his tendency to opinionate on the social issues he uses as examples of poor mainstream media coverage. Examples include homelessness and smoking, in which Bagdikian forgets his analysis of media control issues and embarks on long expostulations of his own personal politics. A more general issue is his tendency to drift into political science as applied to modern corporate conservatism and crony capitalism. These are subjects in which Bagdikian is certainly proficient, and they are the root causes of the horrific state of American media. However, Bagdikian frequently drifts from useful media analysis to occasionally cranky political tirades that detract from the focus and power of the book's main points.
And even though this is a completely new edition, much of the text has still been copied verbatim from the old versions of the original book, leading to odd appearances of stories and examples from the 1960s and 70s, some of which have little modern relevance. The new chapter on the internet gives the impression that Bagdikian is barely familiar with that realm, as he gives remedial introductions to concepts that most of us are long familiar with. Other writers and analysts have now taken the issue of corporate media control and produced outstanding treatises that surpass Bagdikian's groundbreaking work (I especially recommend Robert W. McChesney). However, Bagdikian is still the originator and when he's focused, his insights into the social and political damage wrought by our corporate media are still powerful and prescient. [~doomsdayer520~]The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters OverviewWhen the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five.The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition.'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy

Want to learn more information about The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...