Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback Review

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Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback ReviewLet me start by saying that I read this book right after finishing another book on the same topic, "Nintendo Magic: Winning the Videogame Wars" by Osamu Inoue. While I pretty much enjoyed "Nintendo Magic", and ended up giving it 4 stars in my review, I think that "Playing to wiin" is a much better book, and everyone who is debating between them should definitely pick Daniel Sloans's book.
"Playing to wiin" contains an historical perspective of Nintendo and the video games war. The book takes you chronologically from the first days of Nintendo as a Japanese cards manufacturer, its first deal with branded Disney characters on the cards, and all the way to the world of electronic games and video consoles and software. There are two main reasons to pick this book over the competitor: first, editing-wise, the book provides a chronological perspective of the history, which makes lots of sense and reads a lot better than the other (which goes back and forth in time and includes many repetitions). Second, we also get lots of information on Nintendo's competitors at different parallel time lines (Sega, Sony, Microsoft), which allow us to grasp the market in a more complete way.
However, one has to keep in mind that the video game market is rapidly changing and adapting, and I think the book might become dated in a year or two. For instance, currently it looks like that Nintendo will probably won't survive Apple's surge on its popular hand-hold devices. The first huge crack in its hand-hold market is starting to show with the recent amazing $80 reduction of the 3DS's lunch price, and the declining stock price in the last couple of months. I think Nintendo's immediate future should be as interesting as its history.
I think this book makes an interesting read for everyone who is interested in the industry, but also to young Business schools' graduates who can easily learn a thing or two about somewhat different style of managing a large international business (e.g. keep a large amount of liquid cash on the side for dark days). Overall, for me this is a 5 stars book.Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback OverviewNintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, Nintendo: Playing to Wiin traces the company's humble origins to its stunning success with the DS and Wii consoles.

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