Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous Review

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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous ReviewJordan McCauley has written a first-rate guide to boosting your business through the power of celebrity endorsements. The book shines a welcome light on the business of celebrity. It can teach you how associating your brand and products with celebrities can increase your credibility, make your products more desirable, and even allow you to raise your prices.
Based on his own experience as publisher of the Celebrity Black Book and building the highly successful [...] web site, Jordan explains in detail how you can contact celebrities and convince them to help you.
The book is full of the practical details that you'll need to know to attract celebrity involvement, whether you are new to the Hollywood scene or an experienced PR or agency pro.
Tactics explained in the book (often through case studies or expert interviews) include how to:
-find contact info for celebrities
-get past gatekeepers to reach celebrities
-arrange product placement in movies, TV and videos
-hire celebrities for events or endorsements
The second half of the book also provides guidance on how to build your own brand to make yourself into a celebrity. Jordan suggests that writing a book, getting booked on TV and radio, and being quoted in newspapers are all additional steps toward positioning yourself as an expert and eventual celeb yourself.
Valuable lessons for marketers and business owners in today's age of celebrity.
Scott Fox
Author, [...]
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous OverviewThroughout the pages of Celebrity Leverage, you'll discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are what I collectively call "Celebrity Leverage."This book is divided into two parts. The first, "Making Your Business Famous," shows you how to get other celebrities to promote your business, your products, and your services. The second section of Celebrity Leverage, "Making Yourself Famous," reveals how to turn yourself into a celebrity in your area, your niche and your field.Along with insider secrets from myself, you'll also hear advice fromsome of today's top marketing and publicity experts like Susan Berkley, Alex Carroll, Jeff Crilley, Donna Cutting, Mike Esterman, Brian Patrick Flynn, Rick Frishman, Drew Gerber, Jake Halpern, Bill & Steve Harrison, Susan Harrow, Paul Hartunian, Craig Hirschfeld, Dan Janal, Gavin Keilly, Dan Kennedy, John Kremer, Rebecca Lightsey, Ann McIndoo, Brian Reich, Rhonda Rees, Nick Romer, Penny Sansevieri, Yanik Silver, Robyn Spizman, Joan Stewart, Amy Stumpf, Joe Vitale and more.

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