The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose Review

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The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose ReviewI once read a review that began: "This book told me more about penguins than I ever wanted to know about penguins." Similarly, I'm tempted to say that this book told me far more about Jay Ward, Bill Scott, and the ups and downs of their years in show business than I ever wanted to know--and far less about one of the favorite t.v. programs of my long-ago adolescence, Rocky and Bullwinkle. (The book spends a lot of time discussing Ward's and Scott's other ventures into cartoon series, including Crusader Rabbit, Hoppity Hooper, and George of the Jungle as well as ads for Captain Crunch and other Quaker cereals.) If you venture into this book expecting it to be as full of zany humor and excruciating puns as Rocky and Bullwinkle were--as I did--you are in for a disappointment. While parts of the book are quite absorbing, it is on the whole a chore to read. The book badly needs edited down, especially given its repititiousness. The author tends to be a bit too gushingly adulatory of the work of Ward and Scott, too; while they were comic and artistic geniuses, they did misfire a few times.
There are gems along the way--including the origin of the name Bullwinkle, the real identity of Ponsonby Britt, how the names Gidney and Cloyd were chosen for the moonmen, and the never-ceasing wars between Ward and Scott and their sponsors and networks--but you have to sift through a lot of gratuitous detail to find them. One of the most engaging parts of the book is the Reference Section. (Curiously, the reference section, the appendices, and the index account for 128 pages of the book's total 442 pages.) In the Reference Section, the reader finds synopses of all the episodes of Rocky and Bullwinkle, Fractured Fairy Tales, Bullwinkle's Corner (aka, Mr. Know-It-All), Mr. Peabody's History, Aesop and Son, and Dudley Doo-Right. Just glancing through the names of the Rocky and Bullwinkle episodes is a delight (e.g., "A Creep in the Deep, or Will Success Spoil Boris Badenov?" "Fast and Moose or Charlie's Antler"). It is a reminder, too, of how much funnier and more engaging this book might have been if better focused and better written.The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose Overview

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