Understanding Disney: The Manufacture of Fantasy Review

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Understanding Disney: The Manufacture of Fantasy ReviewI have to agree with another reviewer. The text can be tedious and annoying while not conveying any information. Her many references to "which I will discuss in chapter (x)..." is so common it becomes a joke in her writing. While the text can be informative at times her writing style tends to be annoying and pretentious. It's reminiscent of a speaker who spends all their time telling you what they are going to tell you, that they dont really have that much to say in the end.Understanding Disney: The Manufacture of Fantasy OverviewSince the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

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