Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values Review

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Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values ReviewBuilding and expanding on Hofstede's five dimensions of culture, Trompenaars and Hampden-Turner present a model of culture and cultural differences that is both sensible and eminently useful. While Hofstede may be the man who pioneered cultural research in management, Trompenaars and Hampden-Turner are the men who popularized it within the business world.
The six dimensions of culture proposed are simple to understand and relate to. With the numerous examples given throughout the book, cultural encounters suddenly make sense and previously taken for granted 'issues', annoyances, and differences when dealing with other cultures are explained and analyzed. While some of the six dimensions introduced are in some ways similar to Hofstede's, five cultural dimensions (for example individualism vs. communitarism); however, the authors also introduce additional dimensions and sometimes expand Hofstede's in ways that make it easier for the reader to understand the differences among cultures.
While many scholars claim that the authors' research is not rigorously scientific as that of Hofstede for example, however, it remains a landmark in the field of culture research in management. Perhaps more importantly, it is more accessible to managers and trainers due to the simplicity of the writing style and the numerous examples scattered throughout the book. Overall, a highly readable and useful book that should become essential reading for students of International Business.
For people in a hurry and looking for a 'tool box' for dealing with cultural differences; 'Riding the Waves of Culture' by the same authors may be a better option.Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values OverviewFocuses on the dilemmas of managers striving for cross-cultural competence in the global work environment. Based on 14 years of research comparing American cultural values to those of forty other nations, with humor, cartoons, and a full array of examples. DLC: International business enterprises--Management.

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